• TREATMENT-FOCUSED FORMULAS FOR DIVERSE SKIN

DEMOCRATIZING DERMATOLOGY.

BRINGING COLOR TO CLINICALS.

SKIN TONE MATTERS TO SKINCARE.

When our cofounder Madhu was ten, her aunt brought her to a salon in India where they lay her down naked on a banana leaf and bleached her entire body. Madhu was told that this would make her more beautiful, and she believed it — continuing to bleach her skin for years. 

As an adult, Madhu learned that bleach had severely damaged her skin, and she suffered from hyperpigmentation and acne. But no skincare products on the market worked, because they were made for lighter skin and not tested on her skin tone.

COMMITTED TO CHANGE.