Studies get commissioned by brands with inherent bias. The reported results are subjective. The “clinicals” get taken out of context. And nowhere is this gross lack of legitimate study as apparent as in the research on skin of color, which barely makes it into the textbooks.
As both new and old brands jump on the now-trending bandwagon of skincare for colored skin, most are simply adding token brown models to their campaigns and “brownwashing” existing products— changing up an ingredient, putting “for dark skin” on the labels, and claiming to target problems like hyperpigmentation.
Lion Pose is here to lay down the new laws and rule for brown.