• TREATMENT-FOCUSED FORMULAS FOR DIVERSE SKIN

DEMOCRATIZING DERMATOLOGY.

There are only 9,600 dermatologists in the US. That’s 31,000 people to each dermatologist. It’s just not possible for everyone to get treated when they need it. That’s why we provide on-the-shelf access to dermatologically effective products that are targeted to treat the kinds of specific concerns you might seek a derm’s advice for, like hyperpigmentation.

Our formulas pair pharmaceutical-grade actives with hormone-balancing adaptogens and antioxidants. We choose ingredients that are both effective enough and gentle enough for deeper tones.

BRINGING COLOR TO CLINICALS.

Skincare research is a jungle of misinformation. Studies get commissioned by brands with inherent bias. The reported results are subjective, and the “clinicals” get taken out of context. 

We test on diverse skin tones that have historically not been represented before, with a specific focus on Fitzpatrick skin types 3-6. We’ve developed our products in collaboration with leaders from the Skin of Color Society, the world’s most respected institution for skin of color science.

SKIN TONE MATTERS TO SKINCARE.

When our cofounder Madhu was ten, her aunt brought her to a salon in India where they lay her down naked on a banana leaf and bleached her entire body. Madhu was told that this would make her more beautiful, and she believed it — continuing to bleach her skin for years. 

As an adult, Madhu learned that bleach had severely damaged her skin, and she suffered from hyperpigmentation and acne. But no skincare products on the market worked, because they were made for lighter skin and not tested on her skin tone.

COMMITTED TO CHANGE.

Madhu and Nisha are Harvard-educated technologists who have developed our formulas in partnership with a select board of Harvard-trained dermatologists who are widely recognized as the world’s leading experts in diverse skin tones.

Our goal is to end the misuse of toxic bleaching agents like hydroquinone and mercury, and provide safe and effective products that work to resurface & restore your natural color. Together, we’re working to change the industry from the top down.