Join the Soroarity

Clean & Clinical
By Women of Color

We are Indian-American women with completely different skin tones, who are tired of using products made for white skin. Check out our story.

For All Skin Tones

People of color are more likely to blemish and scar, compared to lighter-skinned people. In fact, post-inflammatory hyperpigmentation (or dark spots due to acne) affects over 50% of POC.

Coming Soon

We are launching in the U.S. soon with two products: an AHA hyperpigmentation serum and a Multivitamin SPF cream with NO white cast. Be first to know.

Join the Soroarity

We developed skincare specifically for brown skin to address the unique issues of hyperpigmentation, melasma, ingrowns, and acne. We worked with Harvard Dermatologists who specialize in the research and treatment of brown skin to create a revolutionary product with strong acid levels so you don't need to spend hundreds on chemical peels.

Get access to free product samples and your choice of a tote bag or water bottle. You must apply to the program and we'll pick 100 people to join. We'll let you know in 7 days after you apply.

Qualifications: You must have black or brown skin, you must have an active instagram account, and be willing to share before and after photos. That's it!

FINALLY, SKINCARE MADE FOR BROWN SKIN

FEATURED PRODUCTS

Refills to save the Earth

Our unique refillable technology promotes recycling and sustainability, ensuring our footprint is as small as possible . Each product comes with an outer case, a pump, and an inner cartridge. The first time you order, just use the product as is. We will send you reminders to place a refill order so you don't run out.

Recyclable

When you've used up the cartridge, simply pull the cartridge out from the top of the case, unscrew the pump, and drop the cartridge in your recycling bin. When your new cartridge arrives, reattach the pump, and slide the refill into the outer case. Push the refill down until you hear a click, and you’re good to go!

EARLY TESTERS LOVE OUR PRODUCTS

I am a 33 years old who still gets acne (like a teenager). The POWER treatment serum helped fade the dark spots and scars left over from acne. I've never felt more confident in my own skin.

- Katy B.


THE ONLY SKINCARE BRAND FOR ALL SKIN TONES

Lion Pose Skincare The Ordinary Paula's Choice Fenty Beauty Drunk Elephant

Made for Diverse Skin Tones

Clinical Focus on Hyperpigmentation

All-in-one Products for Ease of Use

Refillable Cartridges to Save Our Earth

Skincare First, Beauty Second

Clean Ingredients; No Harsh Chemicals

DID YOU KNOW?

UV exposure is the number one issue for people of color, but 60% of Black Americans don't wear sunscreen. We have to change the status quo and ensure everyone has healthy, protected skin.

OUR FOUNDING TEAM

Skincare for Us; Skincare for All.

Madhu and Nisha are Indian-American women who are tired of using products made for white skin. We built Lion Pose to solve our skin issues, while celebrating all unique skin tones.

From Silicon Valley techies to skincare warriors, our team is atypical in the best way: dismissing the status quo, and building only the most effective, dermatology-backed skincare products for all colors.